Project Details
Procter & Gamble has decided to pursue Intellectual Property Rights on the final project we designed. Consequently, details about the specific P&G product and the final product are under a confidentiality agreement.
Through Northwestern’s Product Design Studio Proctor & Gamble asked student groups to tackle their long-term innovation projects. Myself and 3 other Engineering Design Innovation students were tasked with designing eCommerce packaging.
process
ethnographic research
Initially, my team and I conducted in-home interviews with consumers to get a contextual understanding of their experience with P&G’s current packaging solutions. The insights gleaned from those interviews were synthesized into succinct themes from which our team teased out our initial design imperatives
initial prototyping
From there my team and I created low-fidelity prototypes that corresponded to our initial analysis of user needs. Prototypes at this juncture consisted of foam-core and cardboard to illustrate proof of concept.
User Testing
The low fidelity prototypes were shown to users to get more pointed feedback on the direction our team had taken. The user feedback was analyzed in a similar way to the first user looks, and that feedback allowed our team to define our design direction more clearly.
final design
With a more defined design direction and understanding of user needs, my team and I designed and prototyped a higher fidelity, human-centered packaging solution
outcome
Our group pitched our final design to Procter & Gamble and the company decided to pursue Intellectual Property Rights on the final project we designed.