Proctor & Gamble – Packaging Design & Engineering

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About the Project

Procter & Gamble has decided to pursue Intellectual Property Rights on the final project we designed. Consequently, details about the specific P&G product and the final product are under a confidentiality agreement.

Through Northwestern’s Product Design Studio Proctor & Gamble asked student groups to tackle their long-term innovation projects. Myself and 3 other Engineering Design Innovation students were tasked with designing eCommerce packaging.

The process initially involved contextual user interviews to define a design direction.

Based on the interview research our team prototyped a series of low-fidelity prototypes (foamcore, cardboard, etc.).

Those low-fidelity prototypes were tested against another panel of users to focus the design.

Higher fidelity prototypes were generated (3-D printing, laser-cut wood) that were again tested with a panel of new users.

Finally, based on our initial design research in conjunction with our usability, we built out a final prototype that was pitched and selected for an intellectual property award by Procter & Gamble


Process

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Initially, my team and I conducted in-home interviews with consumers to get a contextual understanding of their experience with P&G’s current packaging solutions. The insights gleaned from those interviews were synthesized into succinct themes from which our team teased out our initial design imperatives

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From there my team and I created low-fidelity prototypes that corresponded to our initial analysis of user needs. Prototypes at this juncture consisted of foam-core and cardboard to illustrate proof of concept.

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The low fidelity prototypes were shown to users to get more pointed feedback on the direction our team had taken. The user feedback was analyzed in a similar way to the first user looks, and that feedback allowed our team to define our design direction more clearly.

 

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With a more defined design direction and understanding of user needs, my team and I designed and prototyped a higher fidelity, human-centered packaging solution (left).

 

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