Project Details
Procter & Gamble has decided to pursue Intellectual Property Rights on the final project we designed. Consequently, details about the specific P&G product and the final product are under a confidentiality agreement.
Through Northwestern’s Product Design Studio Proctor & Gamble asked student groups to tackle their long-term innovation projects. Myself and 3 other Engineering Design Innovation students were tasked with designing eCommerce packaging.
process
ethnographic research
Initially, my team and I conducted in-home interviews with consumers to get a contextual understanding of their experience with P&G’s current packaging solutions. The insights gleaned from those interviews were synthesized into succinct themes from which our team teased out our initial design imperatives
![](http://saurabhr.com/wp-content/uploads/2017/01/4aa60517e515488c85b6662425caaa04-1-1024x768.jpeg)
initial prototyping
From there my team and I created low-fidelity prototypes that corresponded to our initial analysis of user needs. Prototypes at this juncture consisted of foam-core and cardboard to illustrate proof of concept.
![](http://saurabhr.com/wp-content/uploads/2017/01/IMG_8961-1024x683.jpg)
User Testing
The low fidelity prototypes were shown to users to get more pointed feedback on the direction our team had taken. The user feedback was analyzed in a similar way to the first user looks, and that feedback allowed our team to define our design direction more clearly.
![](http://saurabhr.com/wp-content/uploads/2017/01/IMG_1910-e1483560158749-1024x640.jpg)
final design
With a more defined design direction and understanding of user needs, my team and I designed and prototyped a higher fidelity, human-centered packaging solution
![](http://saurabhr.com/wp-content/uploads/2017/01/IMG_20161016_212840.jpg)
outcome
Our group pitched our final design to Procter & Gamble and the company decided to pursue Intellectual Property Rights on the final project we designed.