About the Project
Comparallel is a project in conjunction with Northwestern’s Knight Lab.
Our team was tasked with making “open data” (e.g. the data the US Government freely releases) more accessible and actionable for journalists.
Comparallel can be found here.
Our team first reached to journalists of varying levels of data literacy – from FiveThirtyEight journalists that do deeper data dives for their stories to local economic reporters that report basic economic indices.
We were able to map out a journey point and identify a clear tension point for newer journalists.
Design & Prototyping
Based on the tensions identified, we created an ideal journey that we wanted our product to afford.
Using that information we tested different ways to display data. First starting with a paper prototype to get initial formative feedback from users, then later moving to a static digital screen to get more UI feedback.
A second series of prototypes (via Tableau) were used to test interactive features with users before moving to development.