The above is a quick and dirty chart that illustrates how Google search data for each candidate compares to each other. It also includes the pledged delegate count in order to show how key races influenced search history. Some notes:
- I was surprised to see Bernie Sanders so far ahead in Google searches, particularly as early as the Iowa Caucus. In general,
- In general, seeing Bernie Sanders ahead in search data was surprising. I suppose that could be attributed to the population not knowing as much about Sanders as Clinton, and consequently look up to find out more information.
- Since the narrative has been that Sanders does not get media attention, I’d be curious to see how his mentions on major news outlets corresponds to the Google search data
- The relationship between primaries/caucuses and a candidate’s search volume was as expected. Search volume peaks around contests. Additionally, days where Bernie does well (New Hampshire 2/9, Michigan 3/8, Washington 3/2) his search data surges, and the same happens with Clinton